NIVEA - Website Relaunch

The new NIVEA website was built in a modular system. So the country markets were able to customize their websites to their needs. The relaunch contained simplification and a new styleguide with a cleaned up design, a softer color palette, gradients, full-video and micro animations. Another improvement was the mobile optimisation with a more convenient navigation and the contextually smart companion. The "smart companion" delights consumers with relevant and tailored content suggestions based on their website behaviour; so called smart pushes.

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